To launch the new spring/summer collection of HEMA FASHION a stunt was organized to catch the attention of the public and media. What started with a Fashion Show in HEMA store at the Nieuwendijk transformed into a spectacular GUERILLA CATWALK Red Carpet Show to the HEMA store Kalvertoren. Models showed the new fashion collection to the public on a red carpet which was rolled out through the streets and over Dam Square. The show was live to be followed on big screens through a unique satellite connection and accompanied by loud music. The stunt attracted enormous attention in the media and public (social media, twitter etc).