Goldwell triggers with new trend collection.
3, 2, 1… let the show begin! In the Westergasfabriek in Amsterdam 1500 hairdressers- & stylists did a count down for the Goldwell Color Zoom Event on march 30th. During a festive evening Goldwell presented it’s new trend collection: Reallusion. The show, hosted by ‘hairdresser of the year': Agnes Westerman, was in many ways spectacular and inspiring. A 360 degree lasershow, a giant catwalk in the middle and wall filling video presentations surrounded the public with the most amazing effects. Not only the show but also the collections were truly eye catching. The show ended with a performance of Voice Of Holland singer Sherma Rouse and was followed by a danceparty till late.
- Press Section