The world’s most exclusive denim brand: 7 For All Mankind launched it’s new Flagship Store in The Hague along with openings in other cities as Paris and London. 7FAM unveiled both the new Flagship Store in The Hague and introduced the new men’s collection “Luxe Performance”. Key to the collection is COMFORT. During the event models presented the new Luxe Performance jeans together with the female skinny jeans collection. In a variety of poses they expressed the level of comfort of the brand: in a comfortable statue pose or hanging out in the so called “Comfort Zone“, a live photo booth where guests could have their picture taken. A high-class network of executives, entrepreneurs, it-people, press & celebrities attended the party. They could enjoy several ‘comforting‘ services such as grooming, manicure & hand-massages in ‘comfort corners’ and of course comfort bites and drinks were being served. Work: Production, organization & hosting event. Guestlist, press section, media buying.