AVEDA thé green cosmetic salonbrand has a mission: to care for the world we live in. Each year throughout the month april AVEDA Earth Month campaign raises funds to protect clean water. Together with Jointhepipe.org, the first social network of tapwater drinkers (in order to promote the drinking of tapwater instead of bottled water) we organized the AVEDA WALK FOR WATER in Amsterdam and Antwerpen.
Celebrities were supporting the walk as AVEDA ambassadors. The walk and partnership with Jointhepipe generated a lot of publicity. Everybody could contribute while buying the cool Jointhepipe BPA-free waterbottle which would be filled up with tapwater only.
In cooperation with SimplyPR
- Press Section