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About Us

PREMIUM PR is a boutique PR AGENCY specialized in SOCIETY PR & EVENTS and offers tailormade PR SERVICES (on- and offline) focused on BEAUTY, LIFESTYLE and LUXURY brands.

Nicole Gelissen

After years of PR & media experience (L’Oréal, Sanoma Media, SimplyPR) Nicole started her new company PREMIUM PR together with partner Jelle de Weert. Nicole has worked with premium brands such as L’Oréal, Beaumonde, Marie Claire, Schwarzkopf, Sanex, Aveda, Chanel and Elegance. Nicole’s expertise is beauty, lifestyle & events.


Jelle de Weert

During his study Fashion and Branding at the Amsterdam Fashion Institute Jelle developed himself as a concept builder/brand manager with a passion for graphic design and film making. His love for PR & event organizing grew after he had interned at two of the biggest PR agencies in the Netherlands. After his studies he worked for a new loungebar in Amsterdam for which he was responsible for the entire graphic design as well as the PR. Combining his love for graphic design together with PR Jelle founded Premium PR together with his partner Nicole.


Kelly van Mechelen

While studying communication & media in Amsterdam, Kelly specialized herself in brand management and journalism. She developed a passion for PR & event planning and interned at a PR agency, working with international brands en magazines. Nicole and Kelly worked together a the PR agency and kept on working together when Premium PR was founded. Now she works with great pleasure for PPR.


Loek Coerwinkel

After graduating in Hospitality Management and Fashion & Branding, Loek combined the two and professionalized in organizing and producing fashion events such as Amsterdam Fashion Week, Arnhem Mode Biennale and SALON/. With his freelance function at PPR you might find Loek during one of our upcoming events- such as past events Beau Monde Exclusive and Beauty Astir Awards.